Lean UX DUS #1: Lean Startup mit Will Evans & Lean Branding mit Bill Beard

<strong>Lean Startup & LeanUX: Stop Bullshitting & Build Some Fucking Value</strong>
Ein etwa 20-minütiger Talk mit dem charmanten Titel “Lean Startup & LeanUX: Stop Bullshitting & Build Some Fucking Value” zu Historie und Bedeutung der Lean Systeme und Prinzipien.
“To understand the emergence of Lean Startup and LeanUX, two new methods that seem to be storming the media and software landscape in the business press, we need to go back and understand how these are really the exaptation of Lean Systems Thinking and principles, transplanted from the world of manufacturing into the world of software design.”

<strong>Lean Branding: How to Use Branding Moments to Create Products People Love</strong>
In Bill Beards Talk “Lean Branding: How to Use Branding Moments to Create Products People Love” geht es um die wichtigsten Ziele von Markenführung (Differenzierung vom Wettbewerb und Kundenbindung) und wie man diese erreichen kann.